Job Description

Job Description: Digital Marketing Analyst

Client: Philips

Location: Murrysville, PA

Experience: 2+ Years (Bachelor's) / Entry Level (Master's)

Education: Bachelor's or Master's Degree

Employment Type: Contract

Job Summary

We are seeking a motivated and analytical Digital Marketing Analyst to support digital marketing initiatives, e-commerce operations, market research, and data-driven marketing strategies at Philips. The ideal candidate will have a background in marketing, digital marketing, business administration, e-commerce management, or a related field, with strong analytical, communication, and problem-solving skills.

The candidate will contribute to digital marketing campaigns, analyze marketing performance, identify market trends, and provide actionable insights to improve customer engagement and business growth.

Key Responsibilities

• Support the planning, execution, and optimization of digital marketing campaigns across various digital channels.
• Analyze digital marketing performance metrics, including website traffic, conversion rates, customer engagement, and campaign effectiveness.
• Conduct market research, competitor analysis, and consumer behavior studies to identify emerging trends and business opportunities.
• Assist with e-commerce platform management, product content optimization, and digital merchandising activities.
• Collect, analyze, and interpret marketing data to generate reports, dashboards, and actionable business insights.
• Monitor campaign performance and recommend improvements to increase brand awareness, customer acquisition, and engagement.
• Collaborate with cross-functional teams, including marketing, sales, product management, and e-commerce teams.
• Support SEO, SEM, email marketing, social media marketing, and other digital marketing initiatives.
• Track key performance indicators (KPIs) and prepare regular performance reports for stakeholders.
• Assist in customer segmentation, audience targeting, and marketing research initiatives.
• Maintain accurate marketing data and ensure reporting quality and consistency.
• Stay updated on digital marketing trends, tools, technologies, and industry best practices.

Required Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management, or a related field.
• Bachelor's degree: Minimum 2 years of experience in Digital Marketing Agencies, E-commerce Platforms, Marketing Research, Data Analysis, or related areas.
• Master's degree: No prior professional experience required.
• Strong analytical and problem-solving skills with attention to detail.
• Basic understanding of digital marketing concepts, e-commerce operations, and marketing analytics.
• Proficiency in Microsoft Excel, PowerPoint, and other MS Office applications.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• Strong organizational skills and ability to manage multiple priorities.

Preferred Qualifications

• Experience with Google Analytics, Adobe Analytics, or similar web analytics platforms.
• Familiarity with SEO, SEM, PPC, email marketing, and social media platforms.
• Basic knowledge of Power BI, Tableau, or other data visualization tools.
• Exposure to CRM platforms, e-commerce management systems, and marketing automation tools.
• Understanding of customer journey mapping, campaign tracking, and conversion optimization.
• Knowledge of A/B testing, marketing attribution, and digital performance measurement.

Key Skills

• Digital Marketing
• E-commerce Management
• Marketing Analytics
• Market Research
• Data Analysis
• Campaign Performance Analysis
• SEO / SEM
• Customer Segmentation
• Microsoft Excel
• Reporting and Dashboarding
• Business Analysis
• Communication and Collaboration

Ideal Candidate Profile

The ideal candidate is an entry-level or early-career marketing professional with a strong academic background in marketing, digital marketing, business administration, or e-commerce. They should be comfortable working with marketing data, conducting research, analyzing campaign performance, and supporting digital marketing strategies in a dynamic business environment.

Certification: Not required.

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